Over the last 10 years I have been working with market and consumer insight assignments in a multitude of countries on three distinct but complementary areas:
1. Full service quantitative and qualitative research-based consultancy projects including analysis and recommendations
2. User Experience Design (including usability studies) and
3. Competitive Intelligence
"Market research is a cost-effective
way of finding out what people believe, think, want, need or do.
It is information that cannot usually be obtained from any other
source" Source: Market Research Society (MRS)
"Experience design is the way in which meaning
is communicated in the network society, where no point of contact
has a simple beginning and end, and all points of contact must
have meaning embedded within them.
When communication leaps across media at the speed of electrons,
meaning is the only true currency. Design does not add value in
this economy - design CREATES value." Source: Advance for Design
"Competitive Intelligence (CI) is the process
of monitoring the competitive environment. CI enables senior managers
in companies of all sizes to make informed decisions about everything
from marketing, R&D, and investing tactics to long-term business
strategies. Effective CI is a continuous process involving the
legal and ethical collection of information, analysis that doesn't
avoid unwelcome conclusions, and controlled dissemination of actionable
intelligence to decision makers." Source: Society of Competitive
Intelligence Professionals
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