:: Experience ::
London, United Kingdom

Sep’01 - Present
Market and Consumer Insight Consultant
• Currently involved in Competitive Intelligence, Usability and Consumer Segmentation assignments in Europe, the UK and the US dealing with the Aerospace, Digital Media, Information Systems and Telecommunication industries.

Jul’99 - Aug' 01
Netpoll Ltd. Head of Quantitative Research
• Responsible for Netpoll’s overall quality of outputs in quantitative projects including the definition of methodology, production of questionnaires, recommendation of the best analysis to be applied (factor, cluster, regression, etc) and report structure and format.
• Coordination of qualitative projects including the production of discussion guides, coordination of focus-groups and in-depth interviews, analysis and reporting on the final recommendations.
• Client management and liason - from the first meeting with the potential client, through to the definition of the brief, the coordination of the project, final presentation and follow-up (full circle).
• Managing and training a team of senior account executives and a statistician.
• Analysis and recommendations for pan-european and international clients such as Alliance & Leicester, AOL Time Warner, BT, Carrier, Channel 4, Charles Schwab Europe, Ginger (Virgin Radio), Granada (Powerchannel and G-Wizz), ICL, Norwich Union, One2One, Peoplesound, Sports.com, Wide learning, Yell.com, amongst others.

Feb’98 - Jun’99
Pop-up Communications Ltd. Partner, New Media Strategy and Research
• Planned, conducted and delivered research and consultancy projects for clients such as the Brazilian Government, Itu city portal and Accor Group (Brazil), Small Planet (Holland), Navigando (Italy) and the Government of Tunisia.

Apr’97 - Sep’98
Shandwick Interactive (Zentropy Partners) Senior Consultant in New Media Research & Evaluation
• Responsible for planning and conducting analysis of logfiles, qualitative (face-to-face interviews), quantitative (online) and desk research (including forum, newsgroups and e-mails) projects and producing final reports with actionable recommendations for clients such as Shell HSE, Shell Corporate Advice, European Space Agency and Shell International with its award-winning Web site.
• Extensive use of strategic models (2x2, BCG, SWOT, Porter’s model, etc) for analysis and benchmarking of competitors.

São Paulo, Brazil
Oct’95 - Feb’97
Cybermind Senior Consultant in Digital Marketing & Research (part of a virtual team)
• Responsible for conducting desk research, analysing trends and producing reports on the European interactive multimedia market.

Apr’95 - Oct’95
MORI Brazil Project Manager
• Coordinated & analysed quantitative and qualitative ad hoc research, produced reports and communicated conclusions to clients such as J.Walter Thompson, Volkswagen, Bosch, Editora Abril and IBM.

Jul’92 - Nov’94
A.C.Nielsen Strategic Department, Coordinator of Special Projects
• Coordinated and analysed national and international qualitative and quantitative projects, presenting results to clients such as Coca-Cola, Volkswagen and Metodo Engenharia (Wet ’n Wild).
• Participated actively in the company’s introduction of ad hoc research in Brazil.
• Coordinated the creation of the first Nielsen Household Panel (NHP) in Curitiba, Brazil.
• Became the elected candidate to participate in international workshops so as to be able to offer consultation to fellow coordinators in Brazil.

Yokohama, Japan
Jan’92 - Mar’92
Isuzu Motors Ltd. Trainee in Operations Management
• Just-in-time programme

:: Education ::
London, United Kingdom
Oct’98 - Jan’00
MA in Interactive Multimedia London Institute (LCPDT)
• The programme aimed to produce multimedia professionals of the highest quality and included a diverse range of disciplines such as cognitive psychology, human computer interaction (HCI), lateral thinking, communication studies applied to new media, Web programming (HTML, Javascript, Lingo, etc.) and information design, amongst others.
• Elected class representative for 98/99 course.
• Final grade - Pass

Milan, Italy
Nov’95 - Jul’96

São Paulo, Brazil
Aug’94 - Oct’95
Postgraduate Diploma in Communication Studies Universidade Mackenzie
• This course covered the various elements of communication studies including: media culture & society, communication theory, means & signs, semiotic methods & applications and ideology & meanings.
• Thesis: New Interactive Media - a comparative analysis between the usage of holography or computer graphics in the making of virtual reality
• Final grade - A

Aug’93 - Dec’94
Postgraduate Diploma in Marketing Fundação Getúlio Vargas, FGV/PIM
• Final grade (7.68/10) - First equivalent

Aug’88 - Aug’92
Bachelor in Business Administration - Fundação Getúlio Vargas, FGV/PIM
• Emphasis in Business Strategy and Marketing
• Final grade (7.57/10) - First equivalent

:: Languages ::
• Fluent in English, Italian and Portuguese (first language).
• Some knowledge of French, Japanese, Spanish and German.

:: Skill Set ::
• SPSS Advanced, Quanquest, Verbastat, Flash, Director, HTML 4.0, Dreamweaver, Hit List Pro, Illustrator, Pagemaker, Powerpoint, Word, Excel, Access and other DTP applications.
• Experienced with both PC (DOS, Windows 95 and NT) and Mac OS environments.

:: Hobbies & Interests ::
• Travel, tennis, cognitive science, Brazilian Jiu-Jitsu, movies, chess (2 gold/1 silver medals) and singing.

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