...Web surfers weary of enduring the "pulsating, candy-colored wave
of advertising that has spread across the Internet," increasingly are
turning to ad-blocking to speed up their download times. "They are
a symbol of people saying, 'I'm not going to take it anymore,'" says Jakob
Nielsen, co-founder of the Nielsen-Norman Group. ...
Many online advertisers dismiss the trend
toward ad-blocking, noting that when faster connections are available,
consumers will not be so annoyed about being forced to download cumbersome
advertisement files.
(Los Angeles Times 2 Mar 99)
Unfortunately, higher internet access speeds make the problem worse, not better. As access speeds grow, the size and complexity of ads grows with it. Current ads contain animation or executable material and may even be complete programs that contain crude games. The bloat in these ads keeps the download times for pages at the ragged edge of tolerability even as access speeds increase dramatically. At the same time, the textual content that the ads supposedly support stays roughly the same, so the percentage of bandwidth used for ads climbs sharply and will approach 99% in the not-too-distant future. Indeed, as the speed of your internet access goes up, ad blocking becomes increasingly more beneficial, not less.
SURFER BEWARE: ADVERTISER'S ON YOUR TRAIL
Internet advertising server DoubleClick is tracking the online
activity of users, recording their names, purchases, and
addresses, reports USA Today. DoubleClick is combining the data
it accumulates on Web user activity with a direct marketing
database of 90 million households maintained by Abacus Direct,
which DoubleClick acquired last year. Privacy International's
David Banisar says the move threatens online anonymity, while
consumer advocates say they will complain to the FCC.
Junkbusters' Jason Catlett says, "For four years [DoubleClick]
has said [the services] don't identify you personally, and now
they're admitting they are going to identify you." DoubleClick
says the practice allows ads to target users better, improving
the online experience, and the company also points out that users
can opt to not have their use tracked. Banisar claims that opt
out language is usually buried in a site's privacy statement.
(USA Today, 26 Jan 2000)
If you are uncomfortable with DoubleClick knowing who you are, where you live, your credit card number, what you watch on the web and what you buy, you need to opt out immediately. To further punish them (since they have been doing this surreptitiously for some time) you should block their ads to reduce their revenue.
If you run Linux, another Unix, BeOS, or Windows or MacOS, and use Netscape Navigator or Internet Explorer to surf the web, you can easily block many, many banner ads in just two easy steps. As a side benefit, you will foil DoubleClick's monitoring of your surfing patterns. In less than two minutes you can eliminate 90% of the ads on the web from your surfing day. The following configuration will block ads from sites in the USA, the UK, Germany, India, Thailand, China, Australia, France, Japan, Norway, Austria, New Zealand, the Netherlands, Russia and other places around the world.
Surfing Speed Increase: Making this configuration change will approximately double your surfing speed on many commercial sites. If you use Yahoo heavily, you will approximately triple your surfing speed. Surprisingly, this turns out to be quite noticable even if you are on a T1 or faster connection.
Slashdot readers: I update this list with servers found while reading Slashdot, among other things, so you might want to update your configuration with the newest information from this page before getting your daily dose of news for nerds.
Operating System | Name of Hosts file | Comments |
Linux/BSD/Solaris/Unixes | /etc/hosts | Must be root |
BeOS | /boot/beos/etc/hosts | |
Windows NT | c:\winnt\system32\drivers\etc\hosts | May need admin privileges |
Windows 95/98 | c:\windows\hosts | If you have difficulty, try Gianpaolo Baglione's variation. |
Macintosh | Hosts in Preference folder. (Case matters). | Place the Mac hosts file in the Preference folder. Name it "Hosts".
Restart.
OR Copy the Mac hosts file to your computer. In the TCP/IP Control Panel, choose 'Select Hosts file' Select this file. Close and restart. |
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rs.webmasterplan.com 127.0.0.1 s0.bluestreak.com 127.0.0.1 s1.bluestreak.com 127.0.0.1 s10.sitemeter.com 127.0.0.1 s11.sitemeter.com 127.0.0.1 s12.sitemeter.com 127.0.0.1 s2.bluestreak.com 127.0.0.1 s2.focalink.com 127.0.0.1 s3.bluestreak.com 127.0.0.1 s4.bluestreak.com 127.0.0.1 s5.bluestreak.com 127.0.0.1 s6.bluestreak.com 127.0.0.1 s7.bluestreak.com 127.0.0.1 s8.bluestreak.com 127.0.0.1 script.weborama.fr 127.0.0.1 secserv.imgis.com 127.0.0.1 servedby.advertising.com 127.0.0.1 servedby.advertwizard.com 127.0.0.1 server-uk.imrworldwide.com 127.0.0.1 server.hamster.com 127.0.0.1 servlets.kliks.nl 127.0.0.1 sextracker.com 127.0.0.1 sh4banner.de 127.0.0.1 sh4sure-images.adbureau.net 127.0.0.1 shop.freepush.com 127.0.0.1 shortwin.de 127.0.0.1 specialoffers.aol.com 127.0.0.1 spezialreporte.de 127.0.0.1 spin.spinbox.net 127.0.0.1 sprinks-clicks.about.com 127.0.0.1 spylog.com 127.0.0.1 srv1.bannercommunity.de 127.0.0.1 srv2.bannercommunity.de 127.0.0.1 srv3.bannercommunity.de 127.0.0.1 static.admaximize.com 127.0.0.1 stats.superstats.com 127.0.0.1 stats3.porntrack.com 127.0.0.1 statse.webtrendslive.com 127.0.0.1 survey.proactive.nl 127.0.0.1 sview.avenuea.com 127.0.0.1 t0.extreme-dm.com 127.0.0.1 thinknyc.eu-adcenter.net 127.0.0.1 tpl1.realtracker.com 127.0.0.1 tracker.clicktrade.com 127.0.0.1 tsms-ad.tsms.com 127.0.0.1 tuerck.de.counted.com 127.0.0.1 twistedhumor.com 127.0.0.1 ugo.eu-adcenter.net 127.0.0.1 uk1.linksynergy.com 127.0.0.1 uk2.linksynergy.com 127.0.0.1 uk3.linksynergy.com 127.0.0.1 uk4.linksynergy.com 127.0.0.1 uk5.linksynergy.com 127.0.0.1 us.adserver.yahoo.com 127.0.0.1 v0.extreme-dm.com 127.0.0.1 v1.extreme-dm.com 127.0.0.1 valueclick.com 127.0.0.1 van.ads.link4ads.com 127.0.0.1 vant.guj.de 127.0.0.1 view.accendo.com 127.0.0.1 view.avenuea.com 127.0.0.1 vis1.sexlist.com 127.0.0.1 vis2.sexlist.com 127.0.0.1 vis3.sexlist.com 127.0.0.1 vis4.sexlist.com 127.0.0.1 vis5.sexlist.com 127.0.0.1 visite.weborama.fr 127.0.0.1 w0.extreme-dm.com 127.0.0.1 w113.hitbox.com 127.0.0.1 w117.hitbox.com 127.0.0.1 w25.hitbox.com 127.0.0.1 web2.deja.com 127.0.0.1 webads.bizservers.com 127.0.0.1 weblist.de 127.0.0.1 webxprod.qualcomm.com 127.0.0.1 www.0190-dialer.com 127.0.0.1 www.12traffic.de 127.0.0.1 www.1for1.com 127.0.0.1 www.3turtles.com 127.0.0.1 www.404errorpage.com 127.0.0.1 www.7adpower.com 127.0.0.1 www.7host.com 127.0.0.1 www.PostMasterBannerNet.com 127.0.0.1 www.activeannonce.com 127.0.0.1 www.ad-up.com 127.0.0.1 www.adbucks.com 127.0.0.1 www.adexit.com 127.0.0.1 www.adexit.de 127.0.0.1 www.adforce.com 127.0.0.1 www.admex.com 127.0.0.1 www.adnetz.net 127.0.0.1 www.adserver.com 127.0.0.1 www.adserver.net 127.0.0.1 www.adsmart.com 127.0.0.1 www.adsmart.net 127.0.0.1 www.adultbizvoice.com 127.0.0.1 www.adultclicks.com 127.0.0.1 www.adverity.com 127.0.0.1 www.adverlead.com 127.0.0.1 www.adverline.com 127.0.0.1 www.adverline.fr 127.0.0.1 www.advertising.com 127.0.0.1 www.advertwizard.com 127.0.0.1 www.adviews-sponsor.de 127.0.0.1 www.alladvantage.com 127.0.0.1 www.allclicks.com 127.0.0.1 www.amateur-galleries.com 127.0.0.1 www.amazingpops.com 127.0.0.1 www.bannerads.de 127.0.0.1 www.beseen.com 127.0.0.1 www.bfast.com 127.0.0.1 www.boonsolutions.com 127.0.0.1 www.brutalextreme.com 127.0.0.1 www.burstnet.com 127.0.0.1 www.cash1x1.de 127.0.0.1 www.cash2002.de 127.0.0.1 www.cash4banner.com 127.0.0.1 www.cash4banner.de 127.0.0.1 www.cashcount.com 127.0.0.1 www.cashfiesta.com 127.0.0.1 www.cashradio.com 127.0.0.1 www.cashsurfers.com 127.0.0.1 www.casinoglamour.com 127.0.0.1 www.cellularphones.com 127.0.0.1 www.cibleclick.com 127.0.0.1 www.cj.com 127.0.0.1 www.click-fr.com 127.0.0.1 www.click2sexy.com 127.0.0.1 www.clickxchange.com 127.0.0.1 www.clictrafic.com 127.0.0.1 www.coinpromo.com 127.0.0.1 www.cometcursor.com 127.0.0.1 www.cometsystems.net 127.0.0.1 www.commission-junction.com 127.0.0.1 www.cr4.com 127.0.0.1 www.crxwarez.net 127.0.0.1 www.cydoor.com 127.0.0.1 www.daz.com 127.0.0.1 www.dgm2.com 127.0.0.1 www.directvalue.nl 127.0.0.1 www.drawnsex.com 127.0.0.1 www.eads.com 127.0.0.1 www.eclic.net 127.0.0.1 www.fastclick.net 127.0.0.1 www.fastmetasearch.com 127.0.0.1 www.flycast.co.uk 127.0.0.1 www.flycast.com 127.0.0.1 www.found404.com 127.0.0.1 www.fpctraffic.com 127.0.0.1 www.free-banners.com 127.0.0.1 www.freeezinebucks.com 127.0.0.1 www.freestats.com 127.0.0.1 www.frontpagecash.com 127.0.0.1 www.fuck-portal.com 127.0.0.1 www.gamingclub.com 127.0.0.1 www.gator.co.uk 127.0.0.1 www.gator.com 127.0.0.1 www.gator.net 127.0.0.1 www.genhit.com 127.0.0.1 www.getsearches.com 127.0.0.1 www.gopopup.com 127.0.0.1 www.greetingwishes.com 127.0.0.1 www.grokster.com 127.0.0.1 www.hardcorepornos.org 127.0.0.1 www.hightrafficads.com 127.0.0.1 www.hit-parade.com 127.0.0.1 www.hitsme.com 127.0.0.1 www.imaginemedia.com 127.0.0.1 www.kliks.nl 127.0.0.1 www.lastconsole.com 127.0.0.1 www.linkshare.com 127.0.0.1 www.liveadvert.com 127.0.0.1 www.lo-litas.com 127.0.0.1 www.looksmartclicks.com 127.0.0.1 www.lop.com 127.0.0.1 www.lottoforever.com 127.0.0.1 www.mediaplex.com 127.0.0.1 www.megacash.de 127.0.0.1 www.mod-chip.com 127.0.0.1 www.modchip.com 127.0.0.1 www.money4exit.de 127.0.0.1 www.my-stats.com 127.0.0.1 www.netbroadcaster.com 127.0.0.1 www.netdirect.nl 127.0.0.1 www.netflip.com 127.0.0.1 www.netgravity.com 127.0.0.1 www.newtopsites.com 127.0.0.1 www.nic.co.il 127.0.0.1 www.nudelinkz.com 127.0.0.1 www.oneandonlynetwork.com 127.0.0.1 www.onresponse.com 127.0.0.1 www.paidpopup.de 127.0.0.1 www.paypopup.com 127.0.0.1 www.piratos.de 127.0.0.1 www.popdown.de 127.0.0.1 www.popupad.net 127.0.0.1 www.popuptraffic.com 127.0.0.1 www.prepaidliving.com 127.0.0.1 www.qksrv.net 127.0.0.1 www.qualityhitz.com 127.0.0.1 www.qualypromos.com 127.0.0.1 www.radiate.com 127.0.0.1 www.radiofreecash.com 127.0.0.1 www.rankyou.com 127.0.0.1 www.reference-sexe.com 127.0.0.1 www.searchtraffic.com 127.0.0.1 www.service-url.de 127.0.0.1 www.sexfranco.com 127.0.0.1 www.sexfreelist.com 127.0.0.1 www.sexlist.com 127.0.0.1 www.sexspy.com 127.0.0.1 www.sexstudio24.de 127.0.0.1 www.sextracker.com 127.0.0.1 www.sextraffic.org 127.0.0.1 www.sexyfreehost.com 127.0.0.1 www.sexyplugin.com 127.0.0.1 www.simplecounter.net 127.0.0.1 www.slutzoo.com 127.0.0.1 www.sonixwarez.com 127.0.0.1 www.sponsor2002.de 127.0.0.1 www.targetshop.com 127.0.0.1 www.teknosurf.com 127.0.0.1 www.teknosurf2.com 127.0.0.1 www.teknosurf3.com 127.0.0.1 www.theadultwire.com 127.0.0.1 www.topwarez-fr.com 127.0.0.1 www.toys-galleries.com 127.0.0.1 www.trafficmonetizer.com 127.0.0.1 www.unionwarez.com 127.0.0.1 www.valueclick.com 127.0.0.1 www.valuesponsor.com 127.0.0.1 www.warez33.com 127.0.0.1 www.warezfield.com 127.0.0.1 www.web3000.co.uk 127.0.0.1 www.web3000.com 127.0.0.1 www.webads.nl 127.0.0.1 www.webferret.com 127.0.0.1 www.webhancer.com 127.0.0.1 www.webhancer.net 127.0.0.1 www.weblist.de 127.0.0.1 www.websitefinancing.com 127.0.0.1 www.wedoo.com 127.0.0.1 www.win24.de 127.0.0.1 www.wingowin.com 127.0.0.1 www.wtlive.com 127.0.0.1 www.xiti.com 127.0.0.1 www.xpostx.com 127.0.0.1 www.xxxdisplay.com 127.0.0.1 www.xxxteenclub.de 127.0.0.1 www.youmakemoney.com 127.0.0.1 www.zeloop.net 127.0.0.1 www2.burstnet.com 127.0.0.1 www2.consumercreditusa.com 127.0.0.1 www3.netgravity.com 127.0.0.1 www4.netgravity.com 127.0.0.1 www4.trix.net 127.0.0.1 www80.valueclick.com 127.0.0.1 xads.infospace.com 127.0.0.1 xads.zedo.com 127.0.0.1 z.extreme-dm.com 127.0.0.1 z0.extreme-dm.com 127.0.0.1 z1.extreme-dm.com 127.0.0.1 zac.netgravity.comThis step tells your machine that all these web ad companies' servers are actually located on your local machine. (127.0.0.1 is a special address that means "this machine.") They aren't, so your browser's attempts to retrieve the ads will fail, and since they are local, will fail rapidly.
Check back periodically; I will update this list. (Feel free to send me additions along with a URL for testing).
Browser | Steps | Comments |
Netscape Navigator |
| |
Internet Explorer |
|
|
[You would need to add each hostname from the above list into one long line.]
This will tell Navigator/Explorer to access these sites directly. Since your hosts file says they are the local machine, ad lookups will fail and you can surf in peace without distraction, with the added bonus that many web pages will load quite a bit faster.
To see the difference, clear your memory and disk caches, then go to the Dilbert web site. Instead of a page filled with ads, you should see open rectangles where the ads should be.
That's it! You have just toasted over 90% of the banner ads on the web. If you have comments or questions, or can get this approach working under another browser or another platform, please send me email at atman@ecst.csuchico.edu.